• Morgan Bouchet, Orange, NEM Chairman

• EC unit I.4: Media Convergence & Social Media, Peter Fries, Programme Officer Media & Social Media R&I, STARTS; EC Media Policy Directorate
• EC unit G.2: Interactive Technologies, Digital for Culture & Education – Adelina Dinu, Project Officer at EC

• 5G slice for media – joint NEM / NetWorld2020 white paper, Pierre-Yves Danet (Head of collaborative research – Europe, Orange Labs)
• Discussion on possible collaboration with Big Data association, moderator: Bart Janssens (VRT)
• European manifesto on supporting innovation for the cultural and creative sectors, Simone Lippold (Frankfurt Book Fair)

• Presentation of initial NEM mission document, by Mike Matton (VRT, NEM Vice-chair – Media industry engagement)
• Towards a New European Media Partnership, by Sergi Fernandez Langa (i2cat, NEM Vice-chair – Strategy)
• Open discussion and feedback gathering from the NEM community
• Conclusions and plan for finalization of the New NEM mission

• Presentation, by Silvia Boi (Engineering, NEM Vice-chair – Relation with Public Authorities)

The purpose of this session is to open a discussion on future technological advances in AI and their growing impact on creative industries, to provide a realistic perspective of the scope of AI actions in creative industries, to finally discuss different visions of how this technology could contribute to research and development works in such context. Questions for the community: Where does AI operate in creative Industries? What is its operative role? How will AI transform creative industries in the next ten years?

The aim of the session would be a high-level discussion on impact of disinformation and effective strategies for tackling it. It will bring together different points of view to discuss present and future actions.  Media industry will meet researchers and professionals to jointly discuss how to integrate different approaches to mitigate the problem.

Several problems, however, have led to the typical trough of disillusionment: Either the resolution of the devices has been too small, or, with sufficient resolution, the data rate to handle and store the captured content has been prohibitive. But due to the receiver remaining to be the human visual sense required resolutions for high quality photography and cinematography have been nearly constant over the years (4k in as well UHD-TV as digital cinema), while processing power, transmission bandwidth and storage space have kept following Moore’s Law. Consequently, a slope of enlightenment that the Gartner Hype Cycle foresees to succeed the trough of disillusionment is — at least — not unlikely. Consequently, the European Commission is funding several projects (H2020 RIAs and ERC Grants) dealing with light field imaging and its applications.

The New (Visual) Media Formats session will see several inspiring talks on different facets of light field capture and processing, followed by a panel discussion on whether plenoptic imaging could have the same disruptive influence that digital sensors had or it might be just a new hype without significant footprint in the future of New European Media.

While media technologies contributes to shaping the world and have an extraordinary impact in the quality of democracy and in social cohesion, the notion of responsible media, and its implications throughout the R&D workflow from production to delivery, are often overlooked. This causes tensions with regulatory frameworks and lift barriers for market uptake and user acceptance.

Directives such as the refit of Audiovisual Media Services Directive (AVMSD) and accessible web should find EU media industry ready and should be seen as an opportunity to turn what up to now was considered expensive and problematic into normalized and profitable services. Similarly, in order to grow competitive in a responsible way, media technologies ought to ensure social inclusiveness, representativeness and acceptability.

The keynotes and panel will give an overview on the RRI applied to media and content technologies. They will look into methods for levering collective creativity and intelligence through participatory design and social innovation approaches. Moreover they will analyze the latest EU funded research on accessibility technologies for interaction to content, as required by the AVMSD directive, in all formats and looking at alternative working scenarios such as crowdsourcing, or remote for a social, sustainable and inclusive society.

Jon Arambarri (Virtualware, Rockproject.eu)