Connected Realities:
Co-Creating Europe’s Ethical, Inclusive, and Sustainable Future Media
~ in Berlin on 21/22 October 2025 ~
Fraunhofer FOKUS is kindly offering the venue for the event @ Kaiserin-Augusta-Allee 31, 10589 Berlin, Germany
NEM Summit 2025 PROGRAM
DAY 1 – 21 October 2025
Registration desk will be open at 08:30!
09:00 – 11:00 Opening session
Moderator: Halid Hrasnica, Eurescom GmbH
Welcome and key-note talks:
- Virtual Worlds Unleashed: The Tech Shaping Tomorrow’s Immersive Media, Louay Bassbouss, Fraunhofer FOKUS
- Virtual Worlds and Web4.0 EU Strategy: The Road So Far—and the Road Ahead, Anne Bajart, Deputy Head of EC Unit G.2: Interactive technologies, Digital for Culture & Education
- Cristina Bueti, International Telecommunication Union (ITU): Focal Point on AI-powered Virtual Worlds
- … and more to come!
11:00 – 11:30 Break
11:30 – 13:15 Ethical and business aspects of virtual worlds
Session chair: Simon Delaere, IMEC
- Ethics in Virtual Worlds: an industry perspective, Elmar Arunov, Deutsche Telekom AG
- Designing for ethics: the example from PRESENCE, Iris Jennes, IMEC
- Regulatory dimensions, Nathalie Bertels, KULeuven
- Towards value driven Virtual Worlds, Heleen Rouw, Managing Director Creative Industries Immersive Impact Coalition (CIIIC)
- Emerging business models (PopulAR) – speaker to be announced
13:15 – 14:30 Lunch break
14:30 – 16:15 Generative AI in Media: Enabling new perspectives
Session chair: Nico Patz, Deutsche Welle
- Visualising ideas and “blind spots”, Ewelina Dobrzalski, art & com
- Cultural adaptation to diverse user needs, Mirko Lorenz, Deutsche Welle
- AI Digital Assistants to facilitate access to information, Raluca Tătărușanu, druid.ai
- Generative AI for the Extended Reality in the Media Sector; Giuseppe Amato, Consiglio Nazionale delle Ricerche
- GenAI in Education and Immersive Training, The-Anh Nguyen , Fraunhofer FOKUS
16:15 – 16:45 Break
16:45 – 18:30 Networked media
Session chair: Pierre-Yves Danet, 6G-IA
This session has the objective to present what SNS JU projects has developed in term of use cases and technologies. The objective is also to open discussion and potential cooperations between the Media&Entertainment sector stakeholders and the Smart Connectivity technology providers. This session will also be the occasion to make a presentation of a white paper developed by the SNS JU project entitled “6G for Media&Entertainment”. At the end, the idea id to collect research topics that could feed the next SNS JU WP2027.
- Intro (Pierre-Yves Danet | 6G-IA)
- Presentation of the white paper “6G for Media&Entertainment” (Pierre-Yves Danet | 6G-IA)
- Presentation of the 5GMAG activities (Dr Jordi J Giménez | 5GMAG)
- Presentation of 6G-BRICKS, 6G-XR and SUNRISE-6G (Mario Montagud | I2Cat)
- Presentation of PRESENCE XR (Sergi Fernandez Langa | I2Cat)
- Panel discussion (Presenters)
- Which M&E services are requiring advanced connectivity?
- What 6G will bring to M&E services?
- Closing
- Take Home – One concept, one idea, or one word
18:30 – 20:00 NEM Summit Reception
Relaxed networking opportunity with some food and drinks!
DAY 2 – 22 October 2025
09:00 – 10:45 Media tools, services, standards, and methodologies for an Inclusive XR Media Europe
Session chair: Pilar Orero, Universitat Autònoma de Barcelona
- Easy-to-understand news across Europe ENACT, Anna Matamala (UAB, TransMedia Catalonia, AccessCat)
- Inclusive narratives: Designing with and for all through AI and co-creation, Makrina Kosti (CERTH)
- XR4Human Code of Conduct for the Human-Centered and Ethical Development of Immersive Technologies, Rosemarie de la Cruz, XR4Human
After the presentations, the session will include a panel discussion with the speakers and the audience.
10:45 – 11:15 Break
11:15 – 13:00 Arts and Culture using Virtual worlds
Session chairs: Andrew Perkis, Norwegian University of Technology (NTNU), and Alexandru Stan, IN2
- Creative (Art), Maurizio Murroni, University of Cagliari
- Fashion – using Crafts as the binding tool, Lili Eva Bartha, Founder and CEO of GENERA LABS (to be confirmed)
- Cultural heritage, Marco Medici, University of Ferrara and co-founder at Inception srl.
After the presentations, the session will include a panel discussion with the speakers and the audience.
13:00 – 14:15 Lunch Break
14:15 – 16:00 European Initiatives – exploring collaboration potential
Session chairs: Silvia Boi, Sistemi Nalder, and Mike Matton, VRT (NEM Chairs
Confirmed participations:
- International Telecommunication Union (ITU), Cristina Bueti
- Virtual Worlds Partnership, Theo Papadopoulos, Siemens
- European Digital Media Observatory (EDMO), Paolo Cesarini
- 6G Industry Association (6G-IA), Pierre-Yves Danet
- ADRA (AI, Data and Robotics Association), name to be announced
- XR4Europe, Sönke Kirchhof
- … more have been invited!
16:00 – 16:30 Break
16:30 – 18:00 Closing session & NEM General Assembly
An audiovisual journey through the use of art and technology in Virtual World
- Results of ULTIMATE (ULTIMATE’s STAKEHOLDER ENGAGEMENT) project, Andrew Perkis, Norwegian University of Technology (NTNU)
- “Flors de Veu“ (“Flowers of voice” or “Voices in Bloom”): a digital garden grown from our voices, Frances Mas Peinado, 3cat
- CINEMA FUTURO, Marina Bresciani, SPA – SMART PROJECT AGENCY Srl
About NEM activities and future plans
NEM Steering Board elections
Celebrating 20 years of NEM!
Registration
For attending the NEM Summit 2025, the participants have to register for the event until 11 October 2025. The registration fees are set to 199€, including VAT, to cover expenses of catering.